Become a Job-Ready

Digital Marketer

in 45 Days

Become a Job-Ready

Digital Marketer

in 45 Days

Digital Marketing

Course Description

In today’s fast-paced business environment, traditional advertising isn’t enough. This comprehensive Digital Marketing Course bridges the gap between marketing theory and real-world execution. Designed for aspiring marketers, entrepreneurs, and professionals, this program provides a hands-on, deep dive into the core pillars of the digital ecosystem.

Rather than just studying definitions, you will build live online presences, manage actual ad budgets, and design cross-channel strategies from scratch. By the end of this course, you will possess the precise technical skills, analytical mindset, and strategic confidence required to drive measurable growth, rank on search engines, and execute high-converting paid campaigns across major global platforms.

Digital Marketing

Course Description

In today’s fast-paced business environment, traditional advertising isn’t enough. This comprehensive Digital Marketing Course bridges the gap between marketing theory and real-world execution. Designed for aspiring marketers, entrepreneurs, and professionals, this program provides a hands-on, deep dive into the core pillars of the digital ecosystem.Rather than just studying definitions, you will build live online presences, manage actual ad budgets, and design cross-channel strategies from scratch. By the end of this course, you will possess the precise technical skills, analytical mindset, and strategic confidence required to drive measurable growth, rank on search engines, and execute high-converting paid campaigns across major global platforms.

Course Curriculum

01

Digital Marketing Foundations

Beginner
  • Introduction to Digital Marketing
  • Social Media & Content Marketing Basics
  • SEO & Online Advertising Fundamentals
02

SEO & Content Marketing

Beginner–Intermediate
  • Technical SEO: site speed, indexing, Core Web Vitals
  • On-page optimisation, schema markup, internal linking
  • Content strategy: pillar pages, topic clusters, EEAT
  • Link building: outreach, guest posts, digital PR
03

Meta Ads (Facebook & Instagram)

Intermediate
  • Campaign structure: Awareness → Consideration → Conversion
  • Audience targeting, lookalikes, retargeting
  • Creative strategy: ad copy, images, video scripts
  • Budget optimisation, ROAS tracking, A/B testing
04

Analytics & Reporting

Intermediate–Advanced
  • GA4 setup, events, conversions, and custom reports
  • Building client-ready dashboards with Looker Studio
  • Attribution modelling and cross-channel analysis
  • Monthly performance reporting (agency template)
05

Google Ads & Search

Intermediate–Advanced
  • Search, Display, Shopping, and YouTube campaigns
  • Keyword research, match types, negative keywords
  • Quality Score, Ad Rank, and auction dynamics
  • Conversion tracking with Google Tag Manager
06

AI Tools & Freelancing

Intermediate–Advanced
  • Using ChatGPT, Gemini, and AI tools in every workflow
  • Pricing your services: retainers, project fees, performance deals
  • Building a portfolio that wins clients on LinkedIn
  • Your first client: cold outreach, discovery call, proposal
01

Digital Marketing Foundations

Beginner
  • Introduction to Digital Marketing
  • Social Media & Content Marketing Basics
  • SEO & Online Advertising Fundamentals
02

SEO & Content Marketing

Beginner–Intermediate
  • Technical SEO: site speed, indexing, Core Web Vitals
  • On-page optimisation, schema markup, internal linking
  • Content strategy: pillar pages, topic clusters, EEAT
  • Link building: outreach, guest posts, digital PR
03

Meta Ads (Facebook & Instagram)

Intermediate
  • Campaign structure: Awareness → Consideration → Conversion
  • Audience targeting, lookalikes, retargeting
  • Creative strategy: ad copy, images, video scripts
  • Budget optimisation, ROAS tracking, A/B testing
04

Analytics & Reporting

Intermediate–Advanced
  • GA4 setup, events, conversions, and custom reports
  • Building client-ready dashboards with Looker Studio
  • Attribution modelling and cross-channel analysis
  • Monthly performance reporting (agency template)
05

Google Ads & Search

Intermediate–Advanced
  • Search, Display, Shopping, and YouTube campaigns
  • Keyword research, match types, negative keywords
  • Quality Score, Ad Rank, and auction dynamics
  • Conversion tracking with Google Tag Manager
06

AI Tools & Freelancing

Intermediate–Advanced
  • Using ChatGPT, Gemini, and AI tools in every workflow
  • Pricing your services: retainers, project fees, performance deals
  • Building a portfolio that wins clients on LinkedIn
  • Your first client: cold outreach, discovery call, proposal

Meet Your Instructor

Nilesh kothari

Our program is led by an active industry professional and digital marketing strategist with years of hands-on experience running high-impact campaigns, scaling digital brands, and managing performance marketing budgets.

As a practicing entrepreneur and agency specialist, your instructor doesn’t teach outdated textbook theories. Instead, they bring real-world case studies, active client accounts, and the exact tools used by top marketing agencies today directly into the classroom. Having successfully navigated the shift from foundational digital strategies to modern AI-driven automation and performance marketing, they are dedicated to closing the gap between academic learning and actual workplace execution.